I know what you are thinking. We have heard it 1000s of times.
"We want something cool, like a video background on the homepage of our website." Or, "Can we have a moving image slider at the top of the page so we can display all our offerings?"
In this unprecedented and uncertain time, our first priority is the health and well being of our staff and their loved ones, the communities we work in, and the customers we support.
The simplest, most textbook definition of personalization is the practice of customizing a digital experience to a user’s specific needs and interes
Have you ever visited website and had no idea what the person was selling or what they were wanting you to do next? I have, and it is a percent frustrated at 100. It is a time waster and an immediate turnoff. I can't hit the back button fast enough.
If I told you Google defines a fast loading web page as 3 seconds or less, would you be surprised? Probably not, that seems reasonable. Who would wait that long, right?