I know what you are thinking. We have heard it 1000s of times.
"We want something cool, like a video background on the homepage of our website." Or, "Can we have a moving image slider at the top of the page so we can display all our offerings?"
What is Personalization?
The simplest, most textbook definition of personalization is the practice of customizing a digital experience to a user’s specific needs and interes
Have you ever visited website and had no idea what the person was selling or what they were wanting you to do next? I have, and it is a percent frustrated at 100. It is a time waster and an immediate turnoff. I can't hit the back button fast enough.