I know what you are thinking. We have heard it 1000s of times.
"We want something cool, like a video background on the homepage of our website." Or, "Can we have a moving image slider at the top of the page so we can display all our offerings?"
The simplest, most textbook definition of personalization is the practice of customizing a digital experience to a user’s specific needs and interes
Have you ever visited website and had no idea what the person was selling or what they were wanting you to do next? I have, and it is a percent frustrated at 100. It is a time waster and an immediate turnoff. I can't hit the back button fast enough.